What is the term for text created specifically for the website visitor or user?

The term "copy" refers specifically to text that is created to engage the website visitor or user, guiding them towards an action, whether that be making a purchase, signing up for a newsletter, or simply engaging with the content. Copywriting is a crucial aspect of marketing and involves crafting text that is persuasive and compelling, tailored to the specific audience of the website.

While "content" is a broader term that encompasses various forms of text (including articles, blogs, and videos), "copy" is generally associated with promotional and direct response writing. "Web text" and "marketing message" also describe forms of text used online and in marketing respectively, but these terms don't capture the nuanced purpose of "copy," which is to elicit a specific response from the reader by appealing to their interests or needs.